About Us

We help food companies succeed in selling their healthy products to one of the country’s most powerful consumers, moms. Jasmin Ilkay, the founder of Jicama, is an experienced Registered Dietitian with a Masters in Business Administration and Public Health. As an Adjunct Professor at New York University she values research driven marketing and communications techniques that are shown to be effective. She has a unique perspective on how food companies can better integrate nutritional knowledge with ethical marketing and communication strategies in order to meet the needs and influence the purchase decisions of moms.



4 Thoughts on “About Us

  1. Jasmin,
    Your website and you work are awesome and inspiring! What a cool gift to give to mothers. I will share with all the mothers I know.

  2. Hi
    I need pro advice how do I market this product in USA

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